Skechers to Be Acquired by 3G Capital in $9.4 Billion Deal
Skechers USA Inc. is to be taken private and acquired by investment firm 3G Capital for about $9.4 billion. Shareholders are to get paid $63 a share in cash, or a 30% premium to the company’s 15-day average stock price, under terms of the agreement. The buyout has been approved unanimously by Skechers’ board of directors and is likely to close in the third quarter of 2025, subject to regulatory approvals and customary closing conditions.
When the transaction is completed, Skechers will no longer be a publicly traded company but rather a privately held firm. In spite of the change of ownership, the giant shoe maker will retain its Manhattan Beach, California, headquarters. In addition, the existing executive lineup—CEO Robert Greenberg and President Michael Greenberg among them—will stay put, ensuring stability in leadership and strategic direction.
3G Capital, which has invested in companies like Burger King and Kraft Heinz, believes that Skechers is a global, powerful brand with huge long-term growth potential. The company was optimistic that Skechers will continue to enhance its market position, especially with continued investment in direct-to-consumer channels and foreign markets.
The deal is made at a time of increased global economic volatility, such as rising interest rates and heightened trade tensions, particularly with China—a major market for Skechers. About 15% of the company’s sales are generated in China, and continued tariff issues could be problematic in terms of cost and consumer pricing.
Nevertheless, the transaction highlights ongoing investor enthusiasm for proven consumer brands with worldwide appeal. For Skechers, going private might provide more flexibility to weather market headwinds and pursue longer-term growth opportunities without the pressure of short-term public market concerns.
