OnePlus plans ₹6,000 crore India investment
Earlier this week, OnePlus outed ‘Project Starlight’, which is a ₹6,000 crore three-year investment plan in India. The key goals of this plan are to increase product durability, to expand the support network for customers, and to design certain aspects of the product for the Indian market.
The main elements of Project Starlight are:
Advanced Display Technology: With their next flagship handset, OnePlus aims to bring the first DisplayMate A++ certification to the market ever. It will feature a 2K 120Hz ProXDR Display with a maximum brightness of 4500 nits of peak brightness. This improvement will help solve some observed typical problems faced by the Indian consumer even in situations where they need to read in direct sunlight.
Green Line Worry-Free Solution: OnePlus plan is to enhance the hardware testing side and offer some sort of shield to mitigate the typical green line issue with AMOLED panels. For the enhancement of customer confidence, the business will also offer lifetime warranty on these displays.
Service Center Expansion: To ensure that its products are more easily accessible, this year alone the company has grown its service centers by 22 percent; it aims to grow them by 50 percent by mid-2026. This will make it possible for the company to reach both the urban and the semi-urban areas.
Improved Digital help: In an effort to provide users with enhanced opportunity to troubleshoot problems without physically coming to the store the following are being expanded, Live Chat, customer care through WhatsApp, and Telephone support.
Features Exclusive to India: The subsequent OnePlus 13 series will avail 5.5G to the country, which is said enhance speeds up to 380 % above current standards. In addition, Bluetooth’s coverage distance is expanded to 360 meters, to address the connectivity issues in even noisy environment through the newly introduced Steady Connect.
This move sets out to meet certain customer needs and ensure its firm-rooted stake in the highly competitive consumer electronics market in India, OnePlus, proactively invests in a sizable amount.
