Shein faces investigation in Italy over greenwashing and environmental claims
Global fast-fashion giant Shein is currently facing an investigation in Italy over allegations of misleading environmental claims, commonly referred to as “greenwashing” The Italian Competition Commission (AGCM) has launched an investigation into the company sustainability practices, with a particular focus on the “evoluShein” collection That the information on the Shen website and app is ambiguous and may be misleading.
The AGCM study is part of a wider European effort to curb greenwashing, where companies exaggerate or understate environmental performance to attract environmentally conscious consumers misrepresented According to AGCM, Shen’s claims about recycling and its commitment to reducing carbon emissions do not match those of the company’s environmental reporting have been met there, including rising greenhouse gas emissions in recent years Shein has responded by pledging to cooperate fully with Italian authorities during the investigation.
This isn’t the first time Shane has been in the spotlight for controversial behavior. The company has previously faced criticism from advocacy groups such as Amnesty International for labor practices and its contribution to environmental degradation The latest allegations of greenwashing are widely controversial of a fast fashion ethic, which is often more cost-effective fast than a more permanent and appropriate professional environment -Priority production.
